Our aim is for all course elements to take place in person, as per the usual timetable of June, September, November and the following January.

However, in these times of huge uncertainty and regulations differing across countries, we acknowledge the multiple challenges that prevent in person gatherings from being possible. We have therefore developed a flexible approach to delivery, capable of ensuring the course continues to offer the high-level content and all of the benefits of the programme, whatever the individual circumstances or restrictions at any given time. When in-person attendance is not possible, we are able to deliver the programme online and can build on the successful track record of the 2020 edition, where all three key modules took place online.

The programme is modular and takes place in London and in Los Angeles.

To develop and enhance your understanding of the global film business, the programme combines meetings with industry leaders, seminars, case studies, studio and other off-site visits, and working sessions on projects based on hypothetical scenarios.

You will be expected to work on a project in your own time (approx 10 days). Throughout the programme, and if regulations permit, participants will also be offered networking opportunities with working lunches, dinners and evening receptions.

Among other topics, the programme will cover:

  • An overview of the global film business and the key players
  • The key financial considerations and controls which can determine success or failure
  • Comparing and understanding global sales and distribution opportunities
  • Theatrical release campaigns and strategies
  • Home entertainment, television, online and ancillary markets
  • Marketing strategies and finding your audience
  • Understanding the US marketplace, studio system and agents
  • Raising finance and understanding revenue flows
  • Key legal, business affairs and accounting considerations
  • Commercial and creative considerations during development and production
  • The acquisitions process
  • The digital landscape
  • Core leadership and management skills, including business planning, and corporate strategy
  • Personal presentation techniques and negotiation skills

Throughout the programme you will receive a variety of programme materials. These will include reports and handouts covering marketplace data and information, confidential case studies and financing mechanisms.

Modules & Sessions

Module 1 – From Idea to Audience (European Focus)  June 6th-11th* In-Person (London) OR Online

Module 1 takes you through each stage of the film value chain, predominantly from a European film industry perspective, including development, financing and packaging to production, marketing, sales, distribution and home entertainment. You will hear first-hand from top executives working in all these areas.

This is an intensive module, made up of approximately 30 sessions with industry speakers. Days will run from 09.00 through to 18.30, with adequate breaks scheduled depending on delivery method (exact daily timings TBC).

*Dates may be revised pending Berlinale announcement

Module 2 – Getting Under the Hood of Hollywood September 19th -24th In-Person (Los Angeles) OR Online                                      

Module 2 takes you to the heart of the US film industry, and covers both the studio and independent system. You will hear from experienced execs from across the value chain and experience at first hand the strategic and business-like approach of professionals working in Hollywood.

We aim to deliver this in LA, with days running once again from 09.00 to 18.30. If this is not possible, we will deliver this module online in US time, from 16.00 to 21.00 approx.

Module 3 – Business & Personal Development November 15th to 19th In-Person (London) OR Online

Module 3 is focused on business development and personal growth, with extended sessions on:

  • Getting Your Way in Negotiations
  • Understanding Yourself as a Leader with facilitated understanding of Myers Briggs Personality Type Indicator
  • Setting Business and Personal Aims & Objectives
  • Pitching
  • Further Case Studies from business leaders and entrepreneurs.

Module 4 – Project Presentations January 12th-13th 2022 In-Person (London) OR Online                            

As per normal, participants will undertake ‘project work’ throughout the course. In January, participants will pitch their projects to a panel of top-level film executives from around Europe, and receive live feedback. At the Graduation Reception, participants are presented with a certificate documenting their successful completion of the course.

Participants will be paired during Module 1, and will be supported through Project Surgeries that will take place during Module 3. The project work is a key feature of Inside Pictures, as it provides each participant with a focussed framework for working pairs.  This draws on the group expertise of the cohort as well as the ‘surgeons’.

Project Work

This is where all the learning from the course, and the relationships built up since its beginning, come into play for participants. For many, the project work is an opportunity to develop a real project, but in a genuinely international and commercial sense.

At the beginning of the programme, participants will be paired together (each producer is teamed with an executive) to work on a film project of their choosing. This tends to be a project on the producer’s slate, but does not need to be.

At the end of the programme, participants are required to present a creative and financial pitch for the film project to a panel of senior film industry executives.

Over the course of the year, participants receive two sets of one-to-one ‘surgeries’ about their project, covering all aspects of delivery (marketing, sales, finance, recoupment plan).


One of the most common goals participants state when joining Inside Pictures is their desire to extend their industry reach and build their list of contacts – by the end of the programme, participants have consistently stated that this objective has been well and truly achieved.

Through the programme, participants are granted access to leading authority figures in the UK, European and US film industries, who give their time generously and share their expertise and experience with our participants – providing connections and opportunities that some may never have previously been afforded.

Networking opportunities will be built into each section of the programme as appropriate. We aim to include:

  • Participants Dinner – a closed group dinner to give participants the opportunity to meet each other, and programme alumni, sponsors, funders, our ambassador and key personnel.
  • A networking drinks reception open to the wider industry.
  • Alumni Roundtable Discussions– IP alumni experts from various sectors host roundtable discussion group sessions.
  • LA Alumni gathering – an opportunity to hear from programme alumni who since completing the course, have expanded their businesses into the US, or collaborated with partners across the Atlantic.

In addition, Inside Pictures is not only renown throughout the industry for the high level of professionals who speak on the programme and support it, but also for the alumni of the programme itself. Through its 18 years in operation, Inside Pictures has grown to a network of over 250 previous participants, working across almost every discipline within the film business. This alumni network is built on collaboration, support and the sharing of experience – something we at Inside Pictures encourage from day one of the programme.